Upgrade to
Beyond Fast

GeForce RTX 40 Series and
DLSS 3

NVIDIA® GeForce RTX™ 40 Series GPUs are beyond fast for gamers and creators. They're powered by the ultra-efficient NVIDIA Ada Lovelace architecture which delivers a quantum leap in both performance and AI-powered graphics. Experience lifelike virtual worlds with ray tracing and ultra-high FPS gaming with the lowest latency. Discover revolutionary new ways to create and unprecedented workflow acceleration.

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Buy GeForce RTX

The Ultimate Platform for Gamers and Creators

Powered by GeForce RTX 40 Series and DLSS 3

Cutting-Edge GPUs

NVIDIA Ada Lovelace
Architecture

Realistic and
Immersive Graphics

Dedicated Ray Tracing Cores

AI-Accelerated
Performance

NVIDIA DLSS 3

Game-Winning
Responsiveness

NVIDIA Reflex Low-Latency
Platform

Built for Live
Streaming

NVIDIA Encoder

AI-Enhanced Voice
and Video

RTX Video Super Resolution
and NVIDIA Broadcast

Fast-Track Your
Creativity

NVIDIA Studio

Performance and
Reliability

Game Ready and Studio
Drivers

NVIDIA DLSS 3

The Performance Multiplier, Powered by AI

DLSS is a revolutionary breakthrough in AI-powered graphics that massively boosts performance. Powered by the new fourth-gen
Tensor Cores and Optical Flow Accelerator on GeForce RTX™ 40 Series GPUs, DLSS 3 uses AI to create additional high-quality frames.

*Captured with GeForce RTX 4090 at 3840 x 2160

*Captured with GeForce RTX 4090 at 3840 x 2160

Ray Tracing

Hyperrealistic. Hyperfast.

The Ada architecture unleashes the full glory of ray tracing, which simulates how light behaves in the real world.
With the power of RTX 40 Series and third-gen RT Cores, you can experience incredibly detailed virtual worlds
like never before.

ray-tracing
nvidia-reflex
The Ultimate Platform for Gamers and Creators

Powered by GeForce RTX 40 Series and DLSS 3

NVIDIA Reflex and GeForce RTX 40 Series GPUs deliver the lowest latency and best responsiveness for the
ultimate competitive advantage. Built to optimize and measure system latency, Reflex provides faster target
acquisition, quicker reaction times, and the best aim precision for competitive games.

Top Tools for the Creative Trade

NVIDIA Studio

Your Ideas,
Accelerated by NVIDIA Studio

Take your creative projects to the next level with NVIDIA Studio. Powered by new dedicated hardware, RTX 40 Series unlocks unmatched performance in 3D rendering, video editing, and graphic design. Experience feature-rich RTX accelerations in top creative apps, world-class NVIDIA Studio drivers engineered to provide maximum stability, and a suite of exclusive tools that harness the power of RTX for AI-assisted creative workflows.

NVIDIA Encoder

The Dream Stream

Steal the show with incredible graphics and high-quality, stutter-free live streaming. Powered by the eighth-generation NVIDIA Encoder (NVENC), GeForce RTX 40 Series ushers in a new era of high-quality broadcasting with next-generation AV1 encoding support, engineered to deliver greater efficiency than H.264, unlocking glorious streams at higher resolutions. Plus, exclusive optimizations in your favorite live streaming apps give your audience your best—every time.

NVIDIA Broadcast

Your AI-Powered Home Studio

The NVIDIA Broadcast app transforms any room into a home studio—taking your live streams, voice chats, and video calls to the next level with powerful AI effects like noise and room echo removal, virtual background, and more.

NVIDIA Omniverse

Connect Your Creative Worlds to a Universe of Possibility

NVIDIA Omniverse™ is a 3D design collaboration platform within the NVIDIA Studio suite of tools for creators. Built to accelerate workflows and unite apps and assets to bring your ideas to life—fast.

NVIDIA Canvas

The App That Puts the AI in Painting

Use AI to turn simple brushstrokes into realistic landscape images. Create backgrounds quickly, or speed up your concept exploration, so you can spend more time visualizing ideas.